Think through your purpose in blogging. Blogging for fun looks a bit different than blogging to promote your Etsy site, which also looks different than blogging to practice your writing skills and maybe land a book contract, which – guess what?, looks different than blogging to make a little side income with ad revenue.

You can have more than one reason, of course, so long as they don’t conflict. But if you’re blogging simply to share photos for the grandparents (a great reason, by the way), don’t be disappointed when the ad networks don’t come flooding your email inbox.

Likewise, if you’re blogging to earn revenue (and you therefore want to build an audience), don’t be frustrated when your readers move on when they haven’t heard from you in six weeks.

Blog consistently with your main purpose in doing so.

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